The Rise of Short-Form Video Content in 2023

Short-form video content is rapidly growing in popularity in 2023. Here's an overview of what short-form video is, why it's effective, and tips for creating compelling short videos.

8/11/20231 min read

What is Short-Form Video Content?

Short-form videos are typically videos that are less than 2 minutes long. They are made for platforms like TikTok, Instagram Reels, YouTube Shorts, and more.

Key Benefits of Short-Form Videos

- Attention-Grabbing - Their short length catches viewers' attention quickly in a sea of content.

- Easy to Consume - Can be watched in a few minutes, perfect for today's on-the-go viewer.

- Highly Shareable - Their digestible nature makes them easy to share on social media.

- Interactive - Can incorporate interactive elements like polls, challenges, and comments.

Short-Form Video Success Stories

- 1 Billion TikTok Downloads in 2022 - Showcases the huge appetite for short videos.

- 90 Minutes/Day TikTok Usage - Demonstrates viewers are highly engaged with short content.

- 60% of Brands See Sales Lifts - Proves short videos' sales potential for businesses.

Tips for Creating Compelling Short-Form Videos

- Use striking visuals and high-quality footage.

- Keep videos to 1-2 minutes maximum.

- Include a strong call to action.

- Promote videos aggressively on social media.

- Incorporate interactive elements when possible.

The Future is Short

Short-form video content is only growing in popularity looking ahead to 2023 and beyond. Brands that leverage short videos effectively can expect to see greater reach, engagement, shares, and sales.